Restaurant Business Plan
Complete business system with SBA-ready plan, operational playbook, and industry-specific templates for restaurant businesses.
Industry Overview
Full-service restaurants represent one of the most capital-intensive but rewarding business ventures. Success requires careful menu costing, labor management, and location analysis. SBA lenders look for detailed operational systems, realistic projections based on comparable restaurants, and strong industry experience from the management team.
What Makes a Successful Restaurant Business?
Critical Success Factors
- Prime location with strong foot traffic
- Differentiated concept and menu
- Tight cost controls (food cost under 30%, labor under 35%)
- Staff training and retention programs
- Local marketing and community engagement
Key Performance Metrics
- Food cost percentage (target: 28-32%)
- Labor cost percentage (target: 28-35%)
- Table turnover rate
- Average check size
- Customer acquisition cost
- Revenue per available seat hour (RevPASH)
SBA Loan Considerations
SBA lenders require a minimum 3-year lease commitment, detailed equipment list with quotes, comprehensive startup budget itemizing all costs, and owner industry experience (minimum 2 years restaurant management) or a strong management team with proven track records. Your business plan must include comparable restaurant analysis showing realistic revenue projections.
Effective Marketing Channels
- Google My Business and local SEO
- Social media (Instagram, Facebook)
- Food delivery platforms (DoorDash, Uber Eats)
- Email marketing and loyalty programs
- Local events and community partnerships
Restaurant Business Plans by Metro Area
Get market-specific insights and data for your target location. Each plan includes local demographics, business climate analysis, and metro-specific opportunities.
New York Metro
Los Angeles Metro
Chicago Metro
Houston Metro
Phoenix Metro
Different Location?
Ready to Start Your Restaurant Business?
Get your complete business system with SBA-ready plan and operational playbook. Everything you need to launch and succeed.