Occupancy Scenarios
Conservative, base, and aggressive occupancy projections with revenue impact.
1. Scenario Overview
Key Assumptions
| Parameter | Value | Source |
|---|---|---|
| Total Suites | 18 | Phase 3 Business Model |
| Average Monthly Revenue/Suite | $1,258 | Blended rate: ~$315/week x 4.33 |
| 100% Occupancy Revenue | $22,640/month | 18 x $1,258 |
| Annual 100% Revenue | $271,680 | $22,640 x 12 |
| Break-Even Occupancy | 62% | Phase 7 Unit Economics |
| Operating Costs (Fixed) | $14,578/month | Phase 7 Cost Allocation |
| Target Stabilized Occupancy | 85% | Phase 3 Target |
Scenario Definitions
| Scenario | Description | Drivers |
|---|---|---|
| Conservative | Slow ramp, cautious assumptions | New market entrant, limited pre-leasing, slower marketing uptake |
| Base Case | Expected trajectory | Moderate pre-leasing, competitive positioning, owner-operated advantage |
| Aggressive | Optimistic but achievable | Strong pre-leasing, competitor waitlist captures, rapid market awareness |
2. Conservative Scenario
Occupancy Trajectory
Assumptions:
- 25% occupancy at Month 1 (5 suites pre-leased)
- 5%/month ramp during lease-up phase
- Reach 70% at Month 10, stabilize
- Mature to 80% by Year 2
| Period | Occupancy % | Suites Occupied | Monthly Revenue | Notes |
|---|---|---|---|---|
| Month 1 | 25% | 4.5 | $5,661 | Opening with pre-leased tenants |
| Month 2 | 30% | 5.4 | $6,793 | +5% ramp |
| Month 3 | 35% | 6.3 | $7,925 | |
| Month 4 | 40% | 7.2 | $9,058 | |
| Month 5 | 45% | 8.1 | $10,190 | |
| Month 6 | 50% | 9.0 | $11,320 | 50% milestone |
| Month 7 | 55% | 9.9 | $12,452 | |
| Month 8 | 60% | 10.8 | $13,585 | |
| Month 9 | 65% | 11.7 | $14,717 | Break-even reached |
| Month 10 | 70% | 12.6 | $15,848 | Ramp slows |
| Month 11 | 70% | 12.6 | $15,848 | Stabilizing |
| Month 12 | 70% | 12.6 | $15,848 | Year 1 end |
| Year 2 (avg) | 80% | 14.4 | $18,112 | Mature lease-up |
| Year 3 (avg) | 80% | 14.4 | $18,112 | Stabilized |
Conservative Scenario Summary
| Metric | Year 1 | Year 2 | Year 3 | 3-Year Total |
|---|---|---|---|---|
| Average Occupancy | 51% | 80% | 80% | 70% |
| Total Revenue | $139,245 | $217,344 | $217,344 | $573,933 |
| Operating Costs | $174,936 | $174,936 | $174,936 | $524,808 |
| Gross Profit/(Loss) | ($35,691) | $42,408 | $42,408 | $49,125 |
| Cumulative Cash | ($35,691) | $6,717 | $49,125 | - |
Key Milestones:
- Break-even month: Month 9 (65% occupancy)
- Cash-flow positive month: Month 10 (70% occupancy, costs fully covered)
- Cumulative break-even: Month 22 (recover Year 1 losses)
3. Base Case Scenario
Occupancy Trajectory
Assumptions:
- 35% occupancy at Month 1 (6 suites pre-leased through competitor waitlist capture)
- 7%/month ramp during active lease-up
- Reach 85% at Month 9, stabilize
- Maintain 85% through Year 2-3
| Period | Occupancy % | Suites Occupied | Monthly Revenue | Notes |
|---|---|---|---|---|
| Month 1 | 35% | 6.3 | $7,925 | Opening with pre-leased tenants |
| Month 2 | 42% | 7.6 | $9,511 | +7% ramp |
| Month 3 | 49% | 8.8 | $11,094 | |
| Month 4 | 56% | 10.1 | $12,678 | |
| Month 5 | 63% | 11.3 | $14,263 | Break-even reached |
| Month 6 | 70% | 12.6 | $15,848 | |
| Month 7 | 77% | 13.9 | $17,433 | |
| Month 8 | 84% | 15.1 | $19,017 | |
| Month 9 | 85% | 15.3 | $19,244 | Target reached |
| Month 10 | 85% | 15.3 | $19,244 | Stabilized |
| Month 11 | 85% | 15.3 | $19,244 | |
| Month 12 | 85% | 15.3 | $19,244 | Year 1 end |
| Year 2 (avg) | 85% | 15.3 | $19,244 | Stabilized |
| Year 3 (avg) | 85% | 15.3 | $19,244 | Stabilized |
Base Case Scenario Summary
| Metric | Year 1 | Year 2 | Year 3 | 3-Year Total |
|---|---|---|---|---|
| Average Occupancy | 68% | 85% | 85% | 79% |
| Total Revenue | $184,745 | $230,928 | $230,928 | $646,601 |
| Operating Costs | $174,936 | $174,936 | $174,936 | $524,808 |
| Gross Profit/(Loss) | $9,809 | $55,992 | $55,992 | $121,793 |
| Cumulative Cash | $9,809 | $65,801 | $121,793 | - |
Key Milestones:
- Break-even month: Month 5 (63% occupancy)
- Cash-flow positive: Month 5 (operating above break-even from Month 5)
- Year 1 profitable: Yes ($9,809 gross profit)
4. Aggressive Scenario
Occupancy Trajectory
Assumptions:
- 50% occupancy at Month 1 (9 suites pre-leased through active pre-opening marketing)
- 8%/month ramp during accelerated lease-up
- Reach 90% at Month 6, stabilize
- Maintain 90-92% through Year 2-3
| Period | Occupancy % | Suites Occupied | Monthly Revenue | Notes |
|---|---|---|---|---|
| Month 1 | 50% | 9.0 | $11,320 | Strong pre-leasing |
| Month 2 | 58% | 10.4 | $13,131 | +8% ramp |
| Month 3 | 66% | 11.9 | $14,942 | Break-even Month 2-3 |
| Month 4 | 74% | 13.3 | $16,754 | |
| Month 5 | 82% | 14.8 | $18,565 | |
| Month 6 | 90% | 16.2 | $20,376 | Target reached |
| Month 7 | 90% | 16.2 | $20,376 | Stabilized |
| Month 8 | 90% | 16.2 | $20,376 | |
| Month 9 | 90% | 16.2 | $20,376 | |
| Month 10 | 90% | 16.2 | $20,376 | |
| Month 11 | 90% | 16.2 | $20,376 | |
| Month 12 | 90% | 16.2 | $20,376 | Year 1 end |
| Year 2 (avg) | 92% | 16.6 | $20,829 | Peak performance |
| Year 3 (avg) | 90% | 16.2 | $20,376 | Slight normalization |
Aggressive Scenario Summary
| Metric | Year 1 | Year 2 | Year 3 | 3-Year Total |
|---|---|---|---|---|
| Average Occupancy | 78% | 92% | 90% | 87% |
| Total Revenue | $211,344 | $249,948 | $244,512 | $705,804 |
| Operating Costs | $174,936 | $174,936 | $174,936 | $524,808 |
| Gross Profit/(Loss) | $36,408 | $75,012 | $69,576 | $180,996 |
| Cumulative Cash | $36,408 | $111,420 | $180,996 | - |
Key Milestones:
- Break-even month: Month 2-3 (58-66% occupancy)
- Cash-flow positive: Month 2 (operating above break-even immediately)
- Year 1 gross profit: $36,408
5. Scenario Comparison
Side-by-Side Summary
| Metric | Conservative | Base Case | Aggressive |
|---|---|---|---|
| Month 1 Occupancy | 25% | 35% | 50% |
| Month to Break-Even | 9 | 5 | 2-3 |
| Month to Target | 10 (70%) | 9 (85%) | 6 (90%) |
| Year 1 Avg Occupancy | 51% | 68% | 78% |
| Year 1 Revenue | $139,245 | $184,745 | $211,344 |
| Year 1 Gross Profit | ($35,691) | $9,809 | $36,408 |
| Year 2 Gross Profit | $42,408 | $55,992 | $75,012 |
| Year 3 Gross Profit | $42,408 | $55,992 | $69,576 |
| 3-Year Total Profit | $49,125 | $121,793 | $180,996 |
| Cumulative Break-Even | Month 22 | Month 1 | Month 1 |
Occupancy Trajectory Visualization
Occupancy % by Month:
100%|
90%| ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓ Aggressive
80%| ░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ Conservative Y2+
70%| ████████████████████████████████████████████ Conservative Y1 end
60%| ▓▓▓▓▓▓▓
50%| ▓▓▓
40%| ██
35%| ▓█
25%|█
+--------------------------------------------------
M1 M3 M5 M7 M9 M11 M13 M15 ... M36
Legend: █ Conservative ▓ Base Case ░ Aggressive (all converge Y2+)
Revenue Trajectory (Monthly)
Revenue ($K/month):
$22K| ▓▓▓▓▓▓ 100% = $22.6K
$20K| ░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ Aggressive
$19K| ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓ Base Case
$18K| ████████████████████████████████████████ Conservative Y2+
$16K| ████
$14K| ▓▓▓▓
$12K| ▓▓
$10K|░▓
$8K|█░
$6K|█
+--------------------------------------------------
M1 M3 M5 M7 M9 M11 ... Y2 Y3
Legend: █ Conservative ▓ Base Case ░ Aggressive
6. Sensitivity Analysis
6.1 Impact of 3-Month Delay in Reaching Targets
What if ramp-up takes 3 months longer than projected?
| Scenario | Original Target Month | Delayed Target | Revenue Impact Y1 | Profit Impact Y1 |
|---|---|---|---|---|
| Conservative | Month 10 (70%) | Month 13 | -$14,273 | -$14,273 |
| Base Case | Month 9 (85%) | Month 12 | -$17,288 | -$17,288 |
| Aggressive | Month 6 (90%) | Month 9 | -$18,381 | -$18,381 |
Delayed Scenario - Base Case Detail:
| Month | Original Occ | Delayed Occ | Revenue Difference |
|---|---|---|---|
| M5 | 63% | 42% | -$5,370 |
| M6 | 70% | 49% | -$5,370 |
| M7 | 77% | 56% | -$5,370 |
| M8 | 84% | 63% | -$5,370 |
| M9 | 85% | 70% | -$3,396 |
| M10 | 85% | 77% | -$1,811 |
| M11 | 85% | 84% | -$227 |
| M12 | 85% | 85% | $0 |
| Total Impact | -$26,914 |
Adjusted Year 1: Base Case with 3-month delay = $157,831 revenue, ($17,105) loss
6.2 Impact of 10% Lower Blended Rate
What if market pressure forces $283/week instead of $315/week?
| Parameter | Original | Reduced Rate | Change |
|---|---|---|---|
| Weekly blended rate | $315 | $283 | -10% |
| Monthly rate/suite | $1,258 | $1,132 | -$126 |
| 100% monthly revenue | $22,640 | $20,376 | -$2,264 |
Base Case at Lower Rate:
| Metric | Original Base | Lower Rate | Impact |
|---|---|---|---|
| Year 1 Revenue | $184,745 | $166,270 | -$18,475 |
| Year 1 Gross Profit | $9,809 | ($8,666) | -$18,475 |
| Break-even Occupancy | 62% | 69% | +7 points |
| Year 2 Gross Profit | $55,992 | $33,085 | -$22,907 |
Key Finding: A 10% rate reduction pushes Year 1 to a loss in the Base Case and increases break-even occupancy by 7 points.
6.3 Combined Downside Scenario
3-month delay + 10% lower rate:
| Metric | Base Case | Downside Combined |
|---|---|---|
| Year 1 Revenue | $184,745 | $141,843 |
| Year 1 Gross Profit | $9,809 | ($33,093) |
| Month to Break-even | 5 | 12 |
| Year 2 Gross Profit | $55,992 | $33,085 |
| 3-Year Cumulative | $121,793 | $33,077 |
Implication: Even in combined downside, facility generates positive 3-year cumulative profit. However, Year 1 cash requirements increase significantly.
7. Cash Flow Timing
Pre-Opening Capital Needs
| Period | Cash Requirement | Notes |
|---|---|---|
| Pre-opening (6 months) | Operating losses during build-out | Covered by startup capital |
| Months 1-6 | Peak cash need | Revenue below costs |
| Months 7-12 | Improving cash flow | Revenue approaching break-even |
| Year 2+ | Positive cash flow | Self-sustaining operations |
Maximum Cash Shortfall by Scenario
| Scenario | Maximum Cumulative Loss | Month Reached | Months to Recovery |
|---|---|---|---|
| Conservative | ($35,691) | Month 12 | +10 months (Month 22) |
| Base Case | ($9,809)* | Month 4 | 0 (Year 1 positive) |
| Aggressive | $0 | - | Never negative |
*Base Case goes positive cumulatively by end of Year 1
Working Capital Recommendation
| Scenario | Reserve Needed | Calculation |
|---|---|---|
| Conservative | $50,000 | Covers Y1 losses + buffer |
| Base Case | $25,000 | Covers early months + buffer |
| Aggressive | $15,000 | Minimal coverage needed |
Recommendation: Plan for $35,000-$50,000 working capital reserve in startup funding to cover Conservative scenario plus unexpected costs.
8. Scenario Probability Assessment
Probability Weighting
| Scenario | Probability | Rationale |
|---|---|---|
| Conservative | 20% | Assumes minimal pre-leasing, weak marketing, delayed awareness |
| Base Case | 55% | Most likely; reflects market conditions and planned execution |
| Aggressive | 25% | Achievable with strong pre-leasing and competitor waitlist capture |
Expected Value Calculation
Year 1 Expected Gross Profit:
E[Profit] = (0.20 × -$35,691) + (0.55 × $9,809) + (0.25 × $36,408)
= -$7,138 + $5,395 + $9,102
= $7,359
3-Year Expected Cumulative Profit:
E[3-Year] = (0.20 × $49,125) + (0.55 × $121,793) + (0.25 × $180,996)
= $9,825 + $66,986 + $45,249
= $122,060
Risk-Adjusted Summary
| Metric | Expected Value | Range |
|---|---|---|
| Year 1 Gross Profit | $7,359 | -$35,691 to +$36,408 |
| Year 2 Gross Profit | $55,112 | $42,408 to $75,012 |
| 3-Year Cumulative | $122,060 | $49,125 to $180,996 |
9. Break-Even Analysis Summary
Break-Even by Scenario
| Scenario | Break-Even Occupancy | Month Achieved | Suites Needed |
|---|---|---|---|
| All Scenarios | 62% | Varies | 11.2 suites |
Cash Flow Break-Even (Monthly Positive)
| Scenario | Month | Occupancy at that Month |
|---|---|---|
| Conservative | Month 10 | 70% |
| Base Case | Month 5 | 63% |
| Aggressive | Month 2-3 | 58-66% |
Cumulative Break-Even (Recover All Losses)
| Scenario | Month | Total Revenue to Date |
|---|---|---|
| Conservative | Month 22 | $324,600 |
| Base Case | Month 12 | $184,745 (Y1 profitable) |
| Aggressive | Month 1 | $11,320 (never negative) |
10. SBA Presentation Summary
For Loan Application
Primary Scenario (Base Case):
- Year 1 Revenue: $184,745
- Year 1 Gross Profit: $9,809
- Break-even: Month 5
- 3-Year Cumulative Profit: $121,793
Downside Scenario (Conservative):
- Year 1 Revenue: $139,245
- Year 1 Loss: ($35,691)
- Break-even: Month 9
- 3-Year Cumulative Profit: $49,125
Key Risk Mitigants:
- Break-even at 62% occupancy - well below market stabilized rates (85-90%)
- Competitor waitlists indicate unmet demand
- Quality-Value positioning targets underserved market segment
- Owner-operated model reduces fixed costs vs. management overhead
- Pre-leasing strategy reduces ramp-up risk
Capital Request Justification:
- Working capital reserve of $35,000-$50,000 covers Conservative scenario
- Even worst-case (combined downside) achieves positive 3-year cumulative
- Debt service capacity validated in Phase 8 Plan 02
Occupancy Scenarios Complete - Ready for Facility P&L Projections (Task 2) Phase 8: Facility Financial Model - Task 1 Complete
Get a Business System like this for your industry
Complete business plan, operations playbooks, financial models, and more.
Get Started